This is not another course on writing Facebook ads.
This is a masterclass in how Meta actually works now…
And how to train the algorithm to scale you through identity, story, and behavior.
You’ll walk away knowing how to:
Build ad ecosystems that trigger the events Meta wants to track… and train against
Generate scroll-stopping, identity-based creative using Positioning Points instead of angles
Use CAPI + the Pixel together as a training feedback loop instead of just tracking tools
Design UX that matches the energy of your top-performing video so you don’t lose trust after the click
Stack emotional storytelling + behavioral events to feed the system smarter signals
Train GPT to generate these assets on command using Positioning Prompts
This masterclass gives you both the strategy and structure to:
Create VSLs and short-form that Meta scales natively
Build emotional congruence across ad > lander > cart
Write from identity instead of gimmick or trend
Expand your TAM without rebuilding your funnel
Layer story + data in the first 5 seconds to beat CPM surges and creative fatigue
You'll discover how to make Meta's algorithm your media buyer.
Because in 2025 and beyond, the system is the story.
You're not just writing ads to people...
You're aiming for specific events...
That train META's algorithm to serve you more of the people who convert.
Every scroll, every pause, every line, every tap, every second watched is a behavioral vote.
So stop guessing.
Stop rewriting.
Stop getting punished for being too clever and not real enough.
This masterclass will show you:
How to write the First 5 Seconds to train both the algo and the Pixel
How to rotate Positioning Points before creative stalls
How to use Shock, Identity, and Relief to trigger behavioral events
Why creative fatigue is a myth… and what the algorithm is really watching
Why UX Testing > A/B Testing
How to preload trust using hybrid storytelling (emotion + science)
How to create funnel congruence so Meta rewards your entire journey
How to reverse-engineer winning content from TikTok to Meta
How to use engagement ads to expand TAM without blowing budget
How to architect belief systems into performance systems
And how to use CopyPrompting to write it all live, on camera, in real time
You’ll also get the full framework to:
Train CAPI without a dev team
Know what events matter (beyond Purchase and ATC)
Generate event-based creative at scale
Turn every VSL into a funnel blueprint with 3–5 built-in scaling levers
Turn every positioning point into a short-form series
Track mid-funnel behavioral patterns to pre-optimize for conversion
This isn’t a guessing game anymore.
It’s not about "writing better ads…"
It’s about feeding the machine the right experiences so it knows who to find.
When you finish this masterclass, you’ll know:
What Meta actually learns from
What your funnel actually teaches
And how to build campaigns that don’t just work today…
but get smarter every time you launch something new.
This is YOUR new Facebook Ads Operating System.